UXC Accelerate Book a call

A small practice.
A long track record.

A small team, led by Chartered Psychologists doing national-scale work. Doctoral in depth, behaviourally-informed throughout, and embedded in the work rather than perched above it.

01 The leadership team

Two psychologists. Five doctorates. One method.

Both Craig and Cordet are a rare mix of deeply academic and applied, five doctorates between them, focused on clinical and health innovation, organisational change management, and team and leadership development. Eight years of commercial innovation consulting alongside their clinical and research work. Specialists in acceleration and evidence generation at every step. Co-creators of Project5 at scale.

UXC Accelerate runs out of the same Chartered Psychology practice that has delivered burnout-prevention wellbeing sessions to 5,000+ NHS staff and supported 200+ NHS teams since 2018. Engagements are led by the people whose names are on this page, not delegated down.

Dr. Craig Newman Dr. Craig Newman CEO · Clinical psychologist · Behavioural economist

Clinical psychologist. Behavioural economist. CEO & innovator.

Chartered Clinical Psychologist with three doctorates, including Clinical Psychology and a PhD in Human Decision Making, and 23 years of experience. Founder and CEO of his own practice; a digital-health innovator who has repeatedly shipped product into national and international health markets.

Specialises in turning evidence into commercial product. Builds sustainable IP and aims products at named market need, the gap between what clinicians actually need and what gets built. Eight years of commercial innovation consulting alongside the clinical and research work.

Coaches teams and leaders at every scale, clinical and operational teams on the frontline, national programme teams, and the policy-level teams that shape how UK healthcare actually gets delivered. Also coaches across networks of business leadership outside health.

Award-winning digital-health innovator, Building Better Healthcare (2020), BMJ Awards (Neurology, Education Team of the Year) and HSJ Patient Safety Awards. Most visible products: Project5 (free wellbeing service for NHS staff, Points of Light award) and Renurture (FemTech Accelerator and Regional Innovation award winner), the most recent in a long line.

Combining doctoral depth with founder experience, shipped at scale, that combination is what UXC is built to give.

HCPC-registered and regulated clinician. BPS-registered. Specialist interests in leadership unlocked, vertical development, innovation cycles and UX.

DoctoratesThree · clinical psychology + Human Decision Making + further
RoleFounder & CEO
Innovation reachNational + international
Coaching scaleTeam → policy → networks
SpecialismSustainable IP · market-fit
RegistrationHCPC · BPS
Experience23 years
Based inExeter, UK
Dr Cordet Smart Dr Cordet Smart Research director · Organisational psychologist · MDT specialist

Research director. Organisational psychologist. Multi-disciplinary teams specialist.

BPS Chartered Coaching Psychologist (Doctoral Level 8). PhD in social psychology with additional training in organisational psychology, and a qualified Nurse with direct NHS experience.

Specialist in acceleration and evidence generation across clinical and health innovation, organisational change management, and team and leadership development. Eight years of commercial innovation consulting alongside academic and research work.

Lead of MDTsInAction, a research and development programme on interprofessional team working using Conversation Analysis and Discursive Psychology. Co-investigator on NIHR-funded research with Exeter on clinician–patient communication in NHS epilepsy clinics.

Bringing peer-reviewed evidence to the rooms where decisions actually get made, and accelerating what gets made next.

Co-founder of Project5 with Craig. Specialist consultation across leadership and team development, selection and recruitment, change management, and personality-informed development. Has supervised and co-designed 200+ innovation / service evaluations, at doctoral level.

PhDSocial psychology
CharteredBPS Coaching Psychologist
SpecialismEvaluation · complex research
Also qualifiedNurse
SpecialismAcceleration · evidence generation
Research programmeMDTsInAction
Theses supervised100+
Based inExeter, UK
02 Specialist network

Beyond the two of us. A network of specialists.

We hold a network of weathered, proven specialists across health-innovation delivery. For each project we assemble what's actually needed, plug them in, and de-risk the hardest part of any new venture, finding the right people, fast.

i. Value proposition

Frame the offer.

Design and articulate what the product is, who it's for, and why it wins.

ii. Design validation

Validate the build.

Confirm what gets built fits the user, the workflow and the clinical pathway.

iii. Market validation

Prove the market.

Evidence the buyer exists, willingness to pay is real, and demand is repeatable.

iv. Sales strategy

Validation → pipeline.

From the first commercial conversation to a repeatable sales motion in health buyers.

v. Market strategy

Sustained route in.

Channel mix, partner choices and positioning that compounds, not one-off launches.

Project delivery without the people-risk. We've done the vetting; you get the team that fits.

03 Peer-reviewed publications

22 papers, 2015 → 2026.
Co-developed with NHS clinical leads and/or health tech clients (charities & corporates).

Published with the clinicians, academics and partner organisations on the receiving end of the technology, not from a desk above it. Spans SUDEP and epilepsy risk, dementia screening apps, online-consultation workload, and digital-health methods.

2026
The iTrail making test (iTMT): novel testing paradigms, hidden indices of measurement, and diagnostic accuracy in Parkinson's disease. Murphy D, Scott J, Newman C, Noad R Journal of Clinical and Experimental Neuropsychology · 1–12
2025
How epilepsy risks might be introduced and discussed in clinical consultations. Smart C, Cock H, Tittensor P, Devereux L, Ashby S, Gates L, Shankar R, Newman C Patient Education and Counseling · 140: 109288
2023
A pilot examination of the validity of stylus and finger drawing on visuomotor-mediated tests on ACEmobile. Noad R, Newman C, Chynoweth J, Mayers J, Hall S, Murphy D Journal of Clinical and Experimental Neuropsychology · 445–451
2023
Analysing patient-generated data to understand behaviours and characteristics of women with epilepsy of childbearing years: a prospective cohort study. Zhou S-M, McLean B, Roberts E, Baines R, Hannon P, Ashby S, Newman CGJ, Sen A, Wilkinson E, Laugharne, Shankar R Seizure: European Journal of Epilepsy · 108: 24–32
2023
Workload effects of online consultation implementation from a Job-Characteristics Model perspective: a qualitative study. Smart C, Newman CGJ, Hartill L, Bunce S, McCormick BJGP Open · 7(1)
2020
Keep Safe: the when, why and how of epilepsy risk communication, a systematic review. Smart C, Shankar R, Newman CGJ Seizure · 78: 136–149
2020
Improving epilepsy management with EpSMon: a Templar to highlight the multifaceted challenges of incorporating digital technologies into routine clinical practice. Newman CGJ, Ashby S, McLean B, Shankar R Epilepsy & Behavior · doi:10.1016/j.yebeh.2019.106514
2020
Bridging the gap of risk communication and management using the SUDEP and Seizure Safety Checklist. Shankar R, Newman CGJ, Ashby S, McLean B Epilepsy & Behavior · doi:10.1016/j.yebeh.2019.07.020
04 Awards & recognition

Independently recognised. Selected, not exhaustive.

A subset of the recognition we and our partners have collected since 2018. Most procurement teams only need a handful of these to verify the track record; the full list is sent on request.

№ 01 Tech South West · Spotlight Award Winner · regional technology innovation 2024
№ 02 Points of Light Award · Project5 Prime Minister's award for outstanding voluntary service · free wellbeing service for NHS staff during COVID 2020
№ 03 Building Better Health Award · Best Use of Technology Primary / Community Care category · winner 2020
№ 04 BMJ Awards · Education Team of the Year British Medical Journal Awards · winner 2019
№ 05 HSJ Patient Safety Awards · Improving Efficiency in Healthcare with Technology Health Service Journal · winner 2018
№ 06 BMJ Awards · Innovation British Medical Journal Awards · commendation 2017
№ 07 Health Business Awards · Healthcare IT Award National healthcare technology recognition · winner 2017
№ 08 BMJ Awards · Neurology British Medical Journal Awards · winner 2016
№ 09 HSJ Patient Safety Awards · Education and Training in Patient Safety Health Service Journal · winner 2016
№ 10 SUDEP Institute Challenge · 1st place USA · $30,000 prize · winner 2016
№ 11 ILAE · Presentation Prize International League Against Epilepsy · winner 2015
№ 12 ILAE · Poster Prize International League Against Epilepsy · winner 2015
№ 13 Ed Chronicle Bursary Lecture · Anglo-Dutch Migraine Association Winner 2010
Further awards, nominations & speaking invitations on request Request the full list →
Who we've worked with Selected NHS, university and innovation organisations UXC has worked with
Get in touch

Four routes in. We answer all of them.

Discovery call

Book the 30-minute call.

The standard route in. Twenty minutes, video, with Craig directly. Written read either way within 48 hours.

Book a slot →
£750 · fixed price

The Formulation.

90 minutes with both Chartered Psychologists. We return a two-side written formulation of your challenge, current state, maintaining factors, untapped resource, diagnostic needs and a first-pass intervention. A needs assessment built for budgeting and resource-allocation decisions.

Book the Formulation →
Press & speaking

Talks, panels, quotes.

Speaking on digital health, behavioural-economics and accelerator design. Press enquiries answered within two working days.

press@uxcgroup.com →
Procurement

Compliance pack on request.

Procurement, insurance, information-governance and clinical-safety documentation scoped to your buyer requirements and confirmed in writing at engagement.

procurement@uxcgroup.com →