A small team of Chartered Psychologists doing national-scale work. Doctoral in depth, behaviourally-informed throughout, and embedded in the work rather than perched above it.
Both Craig and Cordet are deeply academic — five doctorates between them, including an Associate Professorship at the University of Exeter — focused on clinical and health innovation, organisational change management, and team and leadership development. Eight years of commercial innovation consulting alongside their clinical and research work. Specialists in acceleration and evidence generation at every step. Co-creators of Project5 at scale.
UXC Accelerate runs out of the same Chartered Psychology practice that has delivered burnout-prevention wellbeing sessions to 5,000+ NHS staff and supported 200+ NHS teams since 2018. Engagements are led by the people whose names are on this page, not delegated down.
Dr. Craig Newman
CEO · Clinical psychologist · Behavioural economist
Chartered Clinical Psychologist with three doctorates — including clinical psychology and a PhD in Human Decision Making — and 23 years of experience. Founder and CEO of his own practice; a digital-health innovator who has repeatedly shipped product into national and international health markets.
Specialises in turning evidence into commercial product. Builds sustainable IP and aims products at named market need — the gap between what clinicians actually need and what gets built. Eight years of commercial innovation consulting alongside the clinical and research work.
Coaches teams and leaders at every scale — clinical and operational teams on the frontline, national programme teams, and the policy-level teams that shape how UK healthcare actually gets delivered. Also coaches across networks of business leadership outside health.
Award-winning digital-health innovator — Building Better Healthcare (2020), BMJ Awards (Neurology, Education Team of the Year) and HSJ Patient Safety Awards. Most visible products: Project5 (free wellbeing service for NHS staff, Points of Light award) and Renurture (FemTech Accelerator and Regional Innovation award winner) — the most recent in a long line.
Combining doctoral depth with founder experience, shipped at scale — that combination is what UXC is built to give.
HCPC-registered and regulated clinician. BPS-registered. Specialist interests in pain management, neuropsychology, executive development and behavioural-economics framing for change at scale.
A/Prof Cordet Smart
Research director · Organisational psychologist · MDT specialist
Associate Professor at the University of Exeter and BPS Chartered Coaching Psychologist (Doctoral Level 8). PhD in social psychology with additional training in organisational psychology — and a qualified Nurse with direct NHS experience.
Specialist in acceleration and evidence generation across clinical and health innovation, organisational change management, and team and leadership development. Eight years of commercial innovation consulting alongside academic and research work.
Lead of MDTsInAction, a research and development programme on interprofessional team working using Conversation Analysis and Discursive Psychology. Co-investigator on NIHR-funded research with Exeter on clinician–patient communication in NHS epilepsy clinics.
Bringing peer-reviewed evidence to the rooms where decisions actually get made — and accelerating what gets made next.
Co-founder of Project5 with Craig. Specialist consultation across leadership and team development, selection and recruitment, change management, and personality-informed development. Has supervised and co-designed 200+ innovation / service evaluations — at doctoral level.
We hold a network of weathered, proven specialists across health-innovation delivery. For each project we assemble what's actually needed, plug them in, and de-risk the hardest part of any new venture — finding the right people, fast.
Design and articulate what the product is, who it's for, and why it wins.
Confirm what gets built fits the user, the workflow and the clinical pathway.
Evidence the buyer exists, willingness to pay is real, and demand is repeatable.
From the first commercial conversation to a repeatable sales motion in health buyers.
Channel mix, partner choices and positioning that compounds — not one-off launches.
Project delivery without the people-risk. We've done the vetting; you get the team that fits.
Published with the clinicians, academics and partner organisations on the receiving end of the technology — not from a desk above it. Spans SUDEP and epilepsy risk, dementia screening apps, online-consultation workload, and digital-health methods.
A subset of the recognition we and our partners have collected since 2018. Most procurement teams only need a handful of these to verify the track record; the full list is sent on request.
Short essays, behavioural-science notes and case write-ups. We don't publish often — only when we've seen something we think is worth slowing down for.
Generic accelerator advice doesn't survive contact with clinical pathways. A short essay on what good user-research looks like when adherence and clinical safety are both on the line.
Read · 6 minWhat changes between grant brain and product brain — and the three decisions we see academic founders get wrong most often in the first six months out of the lab.
Read · 4 minThe Project5 origin story written with the build constraints in front of us — what the U·X·C loop looks like under genuine time pressure. Reach figures and timelines verified at publication.
Read · 9 minThe standard route in. Twenty minutes, video, with Craig directly. Written read either way within 48 hours.
Book a slot →90 minutes with both Chartered Psychologists. We return a two-side written formulation of your challenge — current state, maintaining factors, untapped resource, diagnostic needs and a first-pass intervention. A needs assessment built for budgeting and resource-allocation decisions.
Book the Formulation →Speaking on digital health, behavioural-economics and accelerator design. Press enquiries answered within two working days.
press@uxcgroup.com →Procurement, insurance, information-governance and clinical-safety documentation scoped to your buyer requirements and confirmed in writing at engagement.
procurement@uxcgroup.com →