For early-stage and scaling digital health founders. Coaching by Chartered Psychologists with NHS-scale digital innovation experience.
We plug inGeneric accelerators don't have the depth for your stage. Founder coaches don't know clinical pathways. Health consultants don't know how to ship. You end up either being told to "talk to users" by someone who's never run a study, or sold "leadership training" by someone who's never made a hiring decision under pressure.
Founder chair. Operator chair. Policy chair. We've held all three — and we're holding two right now.
Project5 — free wellbeing service for NHS staff during COVID. Prime Minister's Points of Light award. One of several national digital health products we've shipped.
Coached the team responsible for the UK's entire primary-care digital transformation, plus the national clinical lead, across a three-year programme.
Craig is leading Renurture — FemTech Accelerator winner and Regional Innovation winner, scaling as the market catches up.
The unique seat: founder-native experience + Chartered Psychologists at doctoral depth + behavioural-economics rigour. It's why the work compounds.
For founders tired of generic. 20 minutes is the cheapest way to find out if we fit. See engagement types →
Three short stages, run on repeat. Product, founder development and team coaching all moving in parallel — because, in the work, they're the same problem.
"What's actually in the way?"
Founder diagnostic. Product-hypothesis review through a behavioural-economics lens. Team-stage assessment. An honest map of what's blocking you — fast, not eight-week consultancy theatre.
"Ship. Coach. Adjust. Ship again."
Two-week sprints on the product. Monthly founder check-ins. Team-formation work as you scale. They run together because the work doesn't separate them — only consultants do.
"Investor-ready proof."
Pre/post measures. Adherence analysis. Founder/team capability evidence. The artefacts you need for the next investor conversation, board meeting or grant — feeding back into the next Discover.
Length and shape are clearly bounded. Pricing is bespoke and shared in the discovery call — because what you actually need varies, and we don't believe in pretending otherwise.
Six- to twelve-month engagement. Coaching alongside product cycles. Team development as you scale. Investor-ready evidence at every stage. Most founders work with us this way because it's the engagement that compounds.
1:1 coaching for the transition into CEO/SMO. Doctoral-level depth. Built around your sprint cadence. The work happens in your week, not in a separate "leadership track".
Two- to four-week diagnostic. Product hypothesis. Founder readiness. Team stage. A clear next-step plan and an honest read on whether we're the right fit for the longer work.
Coaching that challenges and shines a spotlight on what you say you want — and what you actually mean and do. It's life-changing.
Pulled from interviews and end-of-programme evaluations. Names withheld; roles and context preserved.
My experience of UXC has been fantastic — very different from previous coaching experiences. The approach has been inviting, playful and impactful.
It's been challenging and has pushed us as a team and me individually — but it has also been fun and has built connections all across the team.
For me I've just seen that I can achieve way more than I gave myself credit for to begin with.
It has shown me how powerful making space and time for thinking and planning can be — for your own wellbeing and for the development of the team.
We talk about founder coaching with credibility because we're founders too. Three products co-developed with NHS clinical leads — each addressing a different long-term-condition problem, each peer-reviewed, each in real clinical use.
↗ Multiple BMJ & HSJ Award wins, plus others. Reduces the risk of death from SUDEP for people with epilepsy. Built around the SUDEP and Seizure Safety Checklist; peer-reviewed in Epilepsy & Behavior and Journal of Neurology.
↗ HSJ Award winner — Improving Efficiency in Healthcare with Technology (2018). iPad-based ACE-III lets untrained staff assess dementia accurately. Validated in Alzheimer's & Dementia: DADM and JMIR Protocols.
↗ Including CEO and partnership coaching. Connects physios, personal trainers, GPs and the people in their care into one referral pathway for long-term health needs.
We've built and shipped national digital health products ourselves. We'll listen, ask three useful questions, and either propose something or tell you who's better placed. No pitch deck, no CRM follow-up loop.
90 minutes with both Chartered Psychologists. You leave with a two-side written formulation of your venture — current state, maintaining factors, untapped resource, diagnostic needs and a first-pass intervention. Designed as a needs assessment to support your budgeting and resource-allocation decisions.
