Organisational & behavioural psychology

When good ideas aren't translating into behaviour, we find out why.

UXC is a specialist psychology consultancy helping digital health ventures, universities and NHS organisations turn innovation, teams and change programmes into something that actually works.

Discuss your challenge Sound familiar?

A clay portrait head, mid-sculpt, with construction lines still scored into the cheek — Providing psychological understanding for deeper and longer-lasting success.

01Where are you starting from?

Three common places clients bring us in.

For founders & product teams

Digital health ventures

You have built something that asks people to behave differently.

We work on adoption, trust, engagement, behavioural barriers, user needs and real-world implementation, directly with the team building the product.
Explore digital health
For researchers & spinout teams

University spinouts

Strong research does not automatically become a usable product or a viable service.

We help researchers and founders translate evidence into something people can adopt, use and value outside the study.
Explore spinouts
For NHS & public sector teams

NHS & organisational change

Change rarely fails because nobody wrote a plan.

Service redesign, transformation, culture, leadership, implementation and organisational behaviour, with NHS teams and other large organisations.
Explore organisations

02Does this sound familiar?

Four situations we are usually called into.

01
The product works. People still aren’t using it.

The technology can be faultless and adoption still stall. The product may ask too much of people, arrive at the wrong point in their day, cut across the way they already work, or simply not have earned their trust yet.

Digital health ventures
02
The team meets, and nothing gets decided.

It is rarely the agenda. More often it is unclear authority, a difficult subject everyone is avoiding, or a pattern in the room that nobody is willing to name.

NHS & organisational change
03
The change programme is asking more of people who have nothing left to give.

More communication, more training and tighter milestones make things worse when the real constraint is time, whether it feels safe to raise a problem, or the number of priorities running at once.

NHS & organisational change
04
Everyone agrees it is a good idea. It still doesn’t stick.

Evidence on its own does not change what people do. Getting something into everyday practice is a separate piece of work, with a psychology of its own.

University spinouts

03Why it persists

Most consultancies arrive with a solution. Psychologists arrive with a formulation.

Before we recommend what to change, we work out what is actually maintaining the problem. That distinction matters: the visible problem is often not the real one.

The formulation

Predisposing. Precipitating. Perpetuating. The third is where the work is.

The measurable data is rarely the whole problem.

Whether it sits in one person, a team, a system or a whole country, the presenting problem can mask what is really driving it, and sometimes draws attention away from it altogether. So we work on the history behind it, what set it off, and what keeps it going or holds the pace back.

An intervention has to reach all of those, and it is always built on a model. That is what lets the gains hold after we leave, and lets a client see for themselves how they arrived at the challenge in the first place.

Formulate. Intervene. Measure. How we work, in full

04Proof

We have built our own innovations, and helped others build theirs.

Twenty years of it. We have launched and evaluated products of our own, including Project5 and ReNurture, and we have been brought in by ventures, universities and NHS organisations to help theirs land.

120⁺

NHS teams in one regional programme

15,000⁺

wellbeing sessions delivered to NHS staff

100⁺

NHS service-development projects led

Cattle grazing on the South Devon coast, above the sea

One case example

Online consultation into general practice

Devon NHS STP, then NHS England

Challenge

Attempts to bring online consultation into primary care had met with varying success. Devon wanted to understand the change process itself, not just switch the technology on.

What we did

Change management across 18 months of implementation, with the research evaluation running alongside it as learning reports, so each one could change what happened next.

Outcome

A Digital Innovation Award, a blueprint that supported the national change programme through COVID-19, and a commission from NHS England to coach the national primary care digital transformation team.

Read the story

One of many. A wider selection, across NHS services, universities and ventures, is on the impact page.

“The approach has been inviting, playful and impactful.”

SME lead, after UXC team coaching

Every engagement is led directly by Dr Craig Newman and Dr Cordet Smart, chartered psychologists with twenty years of NHS, university and venture work between them.

Meet Craig and Cordet More of the work

05Start the conversation

Tell us what isn’t moving.

Start with a 30-minute conversation with a senior psychologist. No preparation is required, and no sales presentation. Tell us what you are trying to achieve, what you have tried already, and where things have stopped moving.

Afterwards we will send you our initial view of what is likely to move it forward and what may be holding it back, whether or not you decide to work with us.

Discuss your challenge

30 minutes · Senior psychologist · No preparation needed

Duration: 30 minutes
With: A senior psychologist
Preparation: None needed
Follow-up: Written, 48h

Or email support@uxcgroup.com. Exeter, working UK-wide and remote.

When good ideas aren't translating into behaviour, we find out why.

Three common places clients bring us in.

Digital health ventures

University spinouts

NHS & organisational change

Four situations we are usually called into.

The product works. People still aren’t using it.

The team meets, and nothing gets decided.

The change programme is asking more of people who have nothing left to give.

Everyone agrees it is a good idea. It still doesn’t stick.

Most consultancies arrive with a solution. Psychologists arrive with a formulation.

Predisposing. Precipitating. Perpetuating. The third is where the work is.

We have built our own innovations, and helped others build theirs.

Online consultation into general practice

Tell us what isn’t moving.