You're moving fast, and you should be. Our job is to make sure that momentum is pointed at the right users, the right evidence, and the right narrative — so that when the opportunity arrives, you're not meeting barriers you didn't know you were building.
Not weaknesses — the blind spots that come with being inside the problem. We see them in almost every founder we work with.
Finding people who like your idea isn't validation. The research that changes what you build surfaces the real usage case, barrier and competitor.
A deck that wins a room and evidence that satisfies an investor, commissioner or grant panel are different things. We build the foundation that closes that gap.
Digital health products don't fail because the tech doesn't work. They fail because the behaviour around them — culture, pathway, onboarding — wasn't designed.
The skills that get you to seed aren't the skills that get you to Series A. The founder-to-CEO transition is a specific challenge — one we coach at doctoral depth.
We're not here to slow you down. We're here to make sure the momentum you already have builds a fundable, adoptable, scaleable venture — not what just feels productive this week.
Product hypothesis, founder readiness and team stage — read fast and honestly. You leave with a clear next-step plan and a straight answer on whether we're the right fit for the longer work.
Two-week sprints with real users from sprint one and behavioural economics applied to every hypothesis. Evidence built for grants, investors and commissioners from one body of work. Monthly 1:1 founder coaching tied to the live product cycle — not a separate track. Team architecture designed as you scale.
Evidence that satisfies a grant panel, an investor and a commissioner at the same time — plus a founder capable of holding the momentum and leading the team through it. Then the loop re-enters discovery, because no venture is finished in one pass.
Length and cadence are clear. Pricing is bespoke and discussed in the discovery call, because what you actually need varies — and you get senior expertise at a fraction of a typical consultancy's cost.
The full engagement. Coaching alongside product cycles, team development as you scale, and investor-ready evidence at every stage — all on the same sprint cadence. This is the engagement that compounds.
1:1 coaching for the transition into CEO or senior medical officer. Doctoral-level depth, built around your sprint cadence rather than a separate track.
Two to four weeks. Product hypothesis, founder readiness, team stage — a clear next-step plan and an honest read on whether we're the right fit.
Names withheld; roles and context preserved.
"Coaching that challenges and shines a spotlight on what you say you want, and what you actually mean and do. It's life-changing."Founder · digital health
"My experience of UXC has been fantastic — very different from previous support. The approach has been inviting, playful and impactful."SME Lead
"For me, I've just seen that I can achieve way more than I gave myself credit for to begin with."Founder · after coaching
Thirty minutes is the cheapest way to find out if we're the right fit. We'll map where you are, name what's in the way, and give you an honest read — regardless of whether we work together. Need a documented needs assessment for a grant or board? Ask about The Formulation (£750).
Book the 30-min call →