About us

A small practice. A long track record.

Led by Chartered Psychologists doing national-scale work — doctoral in depth, behaviourally-informed throughout, and embedded in the work rather than perched above it. Engagements are led by the people whose names are on this page, not delegated down.

Who we are

Two psychologists. Five doctorates. One method.

Craig and Cordet are a rare mix of deeply academic and applied — five doctorates between them, focused on clinical and health innovation, organisational change, and team and leadership development, with eight years of commercial innovation consulting alongside the clinical and research work.

UXC Accelerate runs out of the same Chartered Psychology practice that has delivered wellbeing sessions to 5,000+ NHS staff and supported 200+ teams since 2018.

The two founders

Named voices. Real faces. Deep credentials.

CN

Dr Craig Newman

Founder & CEO

Clinical Psychologist · Behavioural Economist · CEO & innovator

Chartered Clinical Psychologist with three doctorates — including Clinical Psychology and a PhD in human decision-making — and 23 years of experience. A digital-health innovator who has repeatedly shipped product into national and international health markets.

Specialises in turning evidence into commercial product aimed at named market need — the gap between what clinicians actually need and what gets built. Coaches teams and leaders at every scale, from frontline clinical teams to the policy-level teams that shape how UK healthcare gets delivered.

Clinical PsychologyBehavioural EconomicsHCPC · BPS registeredProject5 · Renurture
CS

Dr Cordet Smart

Research Director

Organisational Psychologist · Multi-disciplinary teams specialist

BPS Chartered Coaching Psychologist (Doctoral Level 8), with a PhD in social psychology, additional training in organisational psychology, and a background as a qualified nurse with direct NHS experience.

Specialist in acceleration and evidence generation. Lead of MDTsInAction, a programme on interprofessional team working, and co-investigator on NIHR-funded research with Exeter on clinician–patient communication. Creator of MIRROR, an intervention that repairs communication in boards and complex teams. Has supervised and co-designed 200+ innovation evaluations at doctoral level.

Social & Occupational PsychologyNIHR researchMDTsInActionCreator of MIRROR
The network

Beyond the two of us. A network of specialists.

We hold a network of weathered, proven specialists across health-innovation delivery. For each project we assemble exactly what's needed, plug them in, and de-risk the hardest part of any new venture — finding the right people, fast.

01

Frame the offer

Design and articulate what the product is, who it's for, and why it wins.

02

Validate the build

Confirm what gets built fits the user, the workflow and the clinical pathway.

03

Prove the market

Evidence the buyer exists, willingness to pay is real, and demand is repeatable.

04

Validation → pipeline

From the first commercial conversation to a repeatable sales motion with health buyers.

05

Sustained route in

Channel mix, partner choices and positioning that compounds — not one-off launches.

The depth of a firm, without the overheads.

Senior expertise most teams can't afford to hire full-time — at a fraction of a typical consultancy's cost.

Recognition

Award-winning, measurably.

BMJ Awards· HSJ Patient Safety· Building Better Healthcare 2020· Digital Innovation Award· PM's Points of Light· FemTech & Regional Innovation
5,000+
people supported directly since 2018
200+
teams coached, local to national scale
£2.5m+
research & innovation grants won
5
doctorates between the two founders

Work with the people whose names are on the page.

Thirty minutes with Craig or Cordet — an honest read on where you are and the next move, with a written summary within 48 hours whether or not we work together.

Book the 30-min call
Duration30 min · video
WithDr Craig / Dr Cordet
PrepNone
CostFree