A founder pre-Series A, an academic spinout on a grant clock, and an NHS team mid-change look like completely different problems. They aren't. In every one, the block is the human layer — and that's the thing we formulate first, then fix.
Products don't fail because the technology is wrong. Services don't fracture because the strategy was bad. They fail because the behaviour, culture and leadership around them were never properly accounted for.
So across all three journeys we start the same way — with a formulation of what's actually happening — and only then design the intervention. What changes is the shape of the journey, not the method.
You're moving fast — good. We make sure that momentum is pointed at the right users, the right evidence, and the right narrative, so you don't spend 18 months building the wrong thing at speed. Product, founder coaching and team-building run in parallel.
Hypothesis, founder readiness, honest fit read.
Product, evidence, founder coaching, team.
Evidence for grants, investors and commissioners.
IP-to-product, founder readiness, viability.
Research into product; PI into CEO.
One body of work, two audiences.
Brilliant IP, an underdeveloped founder, and a clock running on the grant. We've sat in every seat at the academic table — led departments, held £2.5m+ in grants, shipped products that lasted — and we move immediately, without the institutional overhead that eats your 12-month window.
Most implementation programmes push harder. When a team has fractured under delivery pressure, or a funded innovation won't move into practice, the block is almost never the technology — it's the human layer. We formulate that first, then rebuild capability from the inside. Delivered at every scale, up to national programmes.
Listen for what's missing from the story.
An intervention that emerges from your team.
Board-ready, peer-reviewed if required.
Thirty minutes is the cheapest way to find out where you are and what's actually in the way — with a written read within 48 hours.
Book the 30-min call →