About

A small practice. A long track record.

UXC is led by two Chartered Psychologists who are still directly in the work. Clinical, occupational, coaching and behavioural psychology, with twenty-plus years of delivery across health, organisations, research and innovation, embedded in the work rather than perched above it.

Discuss your challenge See the work

4,000⁺

NHS staff coached since 2018

150⁺

teams supported, local to national scale

£2.5m⁺

in research and innovation grants won

01The two founders

What each of them is useful for.

Between them: five doctorates, HCPC and BPS registration, peer-reviewed research and award-winning products. The credentials are below for anyone who needs them. What matters day to day is which of them you need in the room.

Dr Craig Newman

Founder and CEO · Clinical psychologist, behavioural scientist, builder

Useful when evidence has to become a product somebody actually buys and uses.

Craig works on the gap between what clinicians need and what gets built. He has taken health products from concept into national and international markets, and has acted many times as contracted project manager for accelerated innovation and spinout projects at various scales. He coaches teams and leaders at every level, from frontline clinical teams to the policy-level teams that shape how UK healthcare is delivered.

Chartered Clinical Psychologist, HCPC and BPS registered. 23 years in the field. Behind Project5 and ReNurture.

Craig’s full credentials

DClinPsych, Doctorate in Clinical Psychology · University of Plymouth, 2012
PhD, Behavioural Economics in Drug Addiction (eHealth) · Keele University School of Medicine, 2009
Chartered Psychologist at doctoral level in Coaching Psychology · British Psychological Society, 2024
Professional Coaching, Accredited Advanced Diploma
Professional Coaching and Mentoring, ILM Advanced Programme
Registered Practitioner Psychologist · HCPC, PYL27965

Check it yourself

HCPC PYL27965 BPS Chartered ORCID 0000-0002-0525-8217 LinkedIn

Dr Cordet Smart

Organisational lead · Occupational and coaching psychologist, teams and research

Useful when the problem is in how a team, a board or a system actually works.

Cordet specialises in acceleration and evidence generation. She leads MDTsInAction, a research and development programme on interprofessional team working, is co-investigator on NIHR-funded research with Exeter on clinician and patient communication, and created MIRROR, an intervention that repairs communication in boards and complex teams.

Chartered twice over by the BPS, in Coaching Psychology at Doctoral Level 8 and in Occupational Psychology. PhD in social psychology, and a qualified nurse with direct NHS experience.

Cordet’s full credentials

PhD, a discursive interrogation of social influence and persuasion in organisations · The Open University, 2013
MSc Organisational Psychology, Distinction · Birkbeck College, University of London, 2021
ILM Level 7, Executive and Senior Leader Coaching and Mentoring · University of the West of England, 2025
DipHE, Adult Nursing · University of Leeds
Chartered Coaching Psychologist, Doctoral Level 8 · British Psychological Society, 2025
Chartered Occupational Psychologist · British Psychological Society

Check it yourself

BPS Chartered ORCID 0000-0002-2145-4939 LinkedIn

The people on this page lead the work. There is no pyramid in which senior people sell the engagement and a junior team delivers it.

How the work is staffed

02Beyond the two of us

A network of specialists, assembled for the project.

Product design, user engagement, branding, sales strategy, and engineering partners who have shipped regulated technology. For each project we assemble exactly what is needed and plug it in, which removes the hardest part of any new venture: finding the right people, fast.

The depth of a firm without the pyramid. Specialists most teams could not justify hiring full-time, brought in only where the work requires them, and named to you before they start.

01
Frame the offer
What the product is, who it is for, and why it wins.
02
Validate the build
That what gets built fits the user, the workflow and the clinical pathway.
03
Prove the market
That the buyer exists, willingness to pay is real, and demand repeats.
04
Validation to pipeline
From the first commercial conversation to a repeatable sales motion with health buyers.

03Award-winning, measurably

Judged by people with no stake in saying so.

Three BMJ Awards, HSJ Awards and HSJ Value in Healthcare, the Patient Safety Awards, Building Better Healthcare, the Health Business Awards, Tech South West, and the Prime Minister’s Points of Light.

The peer-reviewed publications and the awards, with the universities’ and charities’ own coverage, are listed on the our work page.

04Start the conversation

Work with the people whose names are on the page.

Thirty minutes with Craig or Cordet, an honest read on where you are and what would move it, and a written summary within 48 hours whether or not we work together.

Discuss your challenge

30 minutes · Senior psychologist · No preparation needed

Duration: 30 minutes
With: Dr Craig or Dr Cordet
Preparation: None needed
Follow-up: Written, 48h

A small practice. A long track record.

What each of them is useful for.

Dr Craig Newman

Dr Cordet Smart

A network of specialists, assembled for the project.

Frame the offer

Validate the build

Prove the market

Validation to pipeline

Judged by people with no stake in saying so.

Work with the people whose names are on the page.