Who we help
Three journeys. One missing piece.
A venture, a spinout and an NHS programme look nothing like each other. Underneath, they get stuck in the same place: the technology, the science and the plan are rarely the real problem. What holds them is the behaviour and the system around them.
01The same method, three shapes
Recognise it, work out what is holding it, cut the loop, then check.
01
Recognise
Name the situation as the people inside it actually experience it, not as a service category.
02
Formulate
What started it, what shaped it, and what is keeping it going. The third is the one you can still act on.
03
Intervene
The smallest useful intervention, aimed at the loop rather than at the symptom.
04
Measure
Find out whether behaviour, implementation or outcomes actually changed.
The full model, and the delivery loop that follows it, are on the method page.
02Where are you starting from?
Each journey, on its own page.
-
For founders & product teamsDigital health ventures
You have built something that asks people to behave differently.
Adoption, trust, engagement, behavioural barriers, user needs and real-world implementation, worked through with the team building the product.
Explore digital health -
For researchers & spinout teamsUniversity spinouts
Strong research does not automatically become a usable product or a viable service.
We help researchers and founders translate evidence into something people can adopt, use and value outside the study.
Explore spinouts -
For NHS & public sector teamsNHS & organisational change
Change rarely fails because nobody wrote a plan.
Service redesign, transformation, culture, leadership, implementation and organisational behaviour, with NHS teams and other large organisations.
Explore organisations
03Start the conversation
Not sure which journey is yours?
That is usually the point. Working out which one you are actually looking at is the first thirty minutes, and it is the part most people find useful whether or not they go any further.
30 minutes · Senior psychologist · No preparation needed