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Coaching · for organisations

Coaching that moves leaders, teams and change.

Coaching grounded in clinical, occupational and coaching psychology, from founder and executive work to boards, teams and national programme leaders. We coach the person and the system around them, because leadership problems rarely exist on their own.

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A small team in discussion around a meeting table
4,000+

NHS staff coached since 2018

1,000+

coaches trained and supervised at national scale

3yrs

coaching the NHS England national digital-transformation team

01What we offer

Three coaching services. One psychology.

This is the shape of the work we do most. Tell us the situation and we will scope it precisely.

Every engagement is led by one of the two founders, both BPS Chartered Psychological Coaches at doctoral level.

  • 01 · Leadership

    Executive and founder coaching

    Doctoral-depth one-to-one coaching for the transition into CEO, senior medical officer or senior leadership: decision-making capability, holding pressure, and leading through ambiguity. Tied to real work rather than run as a separate track.

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  • 02 · Teams

    Team and board development

    Team formation and repair for clinical, operational and national programme teams, including MIRROR, our specialist intervention for repairing communication in boards and complex teams.

    Book a free chat

  • 03 · Change

    Coaching through change

    Coaching leaders and teams through implementation, restructure and rapid change, where the situation keeps moving between sessions. Formulation first, so the support fits the real pressure rather than a generic model.

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02What makes it UXC coaching

We do not coach the individual as if the system around them did not exist.

A leader who cannot get a decision made may not have a decision-making problem. The same formulation discipline we use on a service or a product applies to a person in a role.

  1. 01

    The presenting issue

    What the leader, team or board brings: the thing that is not working, described the way they experience it.

  2. 02

    The maintaining factors

    Authority that was never made clear, a structure that rewards the behaviour, a pressure nobody has named.

  3. 03

    Intervention in live work

    Coaching tied to the decisions actually in front of them, not to a development track running alongside the job.

  4. 04

    Review against actual change

    Judged on whether the situation moved, rather than on whether the sessions were enjoyed.

Coaching sits inside UXC rather than beside it. It is the same method, applied at the scale of a person.

Why it is here

03Where the coaching comes from

We built and ran a national coaching service ourselves.

Everything offered here is built on what running it taught us, including what fails at scale.

A Project5 practitioner in a video wellbeing session

Project5: a national coaching service, built in weeks.

A free national wellbeing and coaching service for NHS staff, built by Craig and Cordet at the start of COVID-19 and run entirely by volunteers. More than 15,000 sessions were delivered at no cost to the NHS.

Running it meant building a complete training and supervision infrastructure for over a thousand practitioners: governance, quality assurance, impact reporting and evidence collection. It won a Points of Light award and closed in 2025 having fully met its mission.

Read the case study

Coached at every scale

“It has made my role sustainable. It has made the role of being a leader clearer, and I cannot stress how much my life has improved because I have this skill set.”
Leader of a 40-person team, after one-to-one coaching

“We started to unpick probably a decade of complicated relationships within our team. That has actually been fairly transformational.”
Primary care leader, Devon Digital Accelerator

More of the work

04Who you will work with

Led by the founders. Not passed to an associate.

Both are BPS Chartered Psychological Coaches at doctoral level, the highest professional standard in coaching psychology. Where a piece of work needs a specialist beyond the two of them, that person is named to you before they start.

  • Organisational lead

    Dr Cordet Smart

    Chartered Coaching and Occupational Psychologist, and creator of MIRROR, the board and team communication intervention. Useful when the problem is in how a team or a board actually works.

    More about Cordet

  • Founder and CEO

    Dr Craig Newman

    Chartered Clinical Psychologist, who coached the NHS England national digital-transformation team across three years. Useful when a leader is carrying a change nobody has named properly.

    More about Craig

Training coaches rather than buying coaching? The CPD programme is on the training and CPD page, and two one-day workshops for coaches are open for booking this autumn.

05Book a free 30-minute chat

Talk to us about what you, or your team, need.

A free, no-obligation 30 minutes with one of us to talk through where you or your team are, what you need, and whether coaching is the right fit. Leave your details and we will email you to find a time.

You do not need to prepare anything.